Final Project – Annual Report

OVERVIEW

Write a 2000 – 4000 word annual report for your company, as well as a five minute presentation.  As everyone is at various points in their development cycle, what goes into the report is variable.  See a list of possibilities below.  Grading will be based on how much progress you make from the implementation of your business plan to the end of the semester.

REQUIREMENTS:

  • Your name, company
    • The name of the game and the URL of where its website can be found (faked if necessary)
  • Summary of progress, milestones reached in business plan
  • Evaluation of progress and lessons learned (what you would do differently next time)
  • What aspects of business plan need to be adjusted
  • Name the biggest challenges, surprises, and accomplishments
  • Next step:  include as much of the following as is relevant:
    • Development:  feedback from playtests
    • Partnerships with other companies
    • Personnel changes
    • IP:  changes to trademark, copyright
    • Marketing:  results of any additional marketing surveys or focus groups experiments in advertising stats on downloadable demos or alpha/beta versions
    • PR:  who you approached in the media or gaming community, what kind of buzz was created
    • Publishing:
      • Any publishers with whom you discussed your game idea
      • Outlet published or submitted to
      • A narrative of the path taken for publishing and what happened
      • What you would do differently for your next submission
    • Pricing decisions
    • Financial report:
      • what spent vs. income (normally negative the first year)
      • any additional income your company made aside from your primary game
    • Any other quantifiable metrics you used to keep track of your results
DELIVERABLES
The paper  and presentation slides or link to those items.
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Also post any other materials that show your game production progress:  game concept documents, playable demos, links to video playthroughs, etc.
RESOURCES
Company annual reports:

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