Final Project – Annual Report
OVERVIEW
Write a 2000 – 4000 word annual report for your company, as well as a five minute presentation. As everyone is at various points in their development cycle, what goes into the report is variable. See a list of possibilities below. Grading will be based on how much progress you make from the implementation of your business plan to the end of the semester.
REQUIREMENTS:
- Your name, company
- The name of the game and the URL of where its website can be found (faked if necessary)
- Summary of progress, milestones reached in business plan
- Evaluation of progress and lessons learned (what you would do differently next time)
- What aspects of business plan need to be adjusted
- Name the biggest challenges, surprises, and accomplishments
- Next step: include as much of the following as is relevant:
- Development: feedback from playtests
- Partnerships with other companies
- Personnel changes
- IP: changes to trademark, copyright
- Marketing: results of any additional marketing surveys or focus groups experiments in advertising stats on downloadable demos or alpha/beta versions
- PR: who you approached in the media or gaming community, what kind of buzz was created
- Publishing:
- Any publishers with whom you discussed your game idea
- Outlet published or submitted to
- A narrative of the path taken for publishing and what happened
- What you would do differently for your next submission
- Pricing decisions
- Financial report:
- what spent vs. income (normally negative the first year)
- any additional income your company made aside from your primary game
- Any other quantifiable metrics you used to keep track of your results
DELIVERABLES
The paper and presentation slides or link to those items.
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Also post any other materials that show your game production progress: game concept documents, playable demos, links to video playthroughs, etc.
RESOURCES
Company annual reports:
- Nintendo http://www.nintendo.com/corp/annual_report.jsp
- Konami http://www.konami.co.jp/en/ir/ir-data/statements.html
- EA http://investor.ea.com/annuals.cfm
- GAME GROUP http://www.investis.com/gmg_plc/reports/2011/annual-report-2010-2011.pdf
- Activision Blizzard http://investor.activision.com/annuals.cfm